MSc Digital Marketing and Analytics

University of Liverpool

MSc Digital Marketing and Analytics

  • Country United Kingdom
  • Course Duration 12 month
  • Course Type Full Time
  • Courses Campus On Campus
  • Language Specification IELTS
  • Program Level Post-Graduate
  • Education Required Undergraduate
  • Admission intake SEP
  • Minimum GPA 70
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Application Charges

Application Fee Tution Fee
Free GBP 24,000

Application Date

Application Start Date Application Closing Date
2023-02-08
2023-08-18

Program Description

Advancements in digital technologies and data analytics are continuously changing the marketing scene. Companies in all sectors employ digital techniques and insights from marketing analytics to build stronger relations with consumers and improve their performance. This increases the demand for skilled marketers who can navigate the digital environment, effectively utilise digital technologies, and make strategic data-driven decisions.

Programme Overview

This programme will equip you with theoretical and practical knowledge of digital marketing and analytics. It provides a solid understanding of digital marketing concepts, trends, and methodologies. You will appreciate the importance of marketing analytics and their role in creating business opportunities. You will also gain practical problem-solving skills through an in-depth study of real-life case studies.In addition to field-specific knowledge, you will receive rigorous training in research methods, data analysis techniques, critical thinking, and the use of analytics toolkits. You will have the opportunity to culminate this learning in your final Dissertation at the end of the programme which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes.

Other Requirements

  • Normally a university degree with a minimum of 2:1 standard from a UK university, or an equivalent academic qualification from a similar non-UK institution is required. The MSc Marketing is suitable for graduates of any discipline and assumes no prior knowledge of marketing, and is, therefore, not suitable for applicants with a first degree in Marketing.
  • For IELTS Waive off , you require 70% and above in English in Standard XII for CBSE/CISCE/WB/Karnataka/Maharashtra/TamilNadu/Andhra Pradesh/Kerala/Telangana/Goa/Delhi/Sikkhim/Gujarat/Meghalaya boards..Three-year Bachelor's degrees like BComs can be accepted, but sometimes the content covered in such degrees does not provide adequate grounding for our more specialised programmes such as MSc Finance.We also accept, as evidence of English language skills, an undergraduate degree from one of the following Indian universities (including affiliated colleges): Anna University Mumbai University Pune University Bangalore University University of Delhi University of Madras Indian Institutes of Management (IIM) Indian Institutes of Technology (IIT)

Extra Notes


* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.