MSc Digital Marketing
- Country United Kingdom
- Course Duration 12 month
- Course Type Full Time
- Courses Campus On Campus
- Language Specification IELTS
- Program Level Post-Graduate
- Education Required Graduate
- Admission intake JAN ,SEP
- Minimum GPA 2
Application Charges
| Application Fee | Tution Fee |
|---|---|
| Free | GBP 14,000 |
Application Date
| Application Start Date | Application Closing Date |
|---|---|
|
2022-11-14
|
2022-12-31
|
Program Description
You consider a wide range of marketing theory and critically evaluate how all aspects of digital marketing link into the strategic marketing planning process.You examine the disruptive nature of technology and how it challenges traditional marketing methods and practices – exploring new ways of working across infrastructure, processes, people and culture to support the marketing function within a business.Across all digital channels, every click, interaction, journey and registration is tracked – the learnings from this can enhance marketing and business return on investment. You take the guesswork out of what drives return on investment, examining and applying digital marketing metrics with the aim of increasing online customer engagement/user optimisation.
The course has been devised in collaboration with a number of the region’s leading digital agencies, giving you contemporary practice-based understanding.
Top 3 reasons to study digital marketing with us:
- Industry input: we work with brands including Coca-Cola, Apple, Adobe, Microsoft, KPMG, Ernst & Young, and Johnson & Johnson to give you experience of working with global organisations.
- Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad and Microbiz – a start-up community who provide support and advice for students looking to start a new business venture.
- United Nations’ PRME initiative – we’re a proud signatory of the United Nations’ Principles for Responsible Management Education (PRME) initiative, which aims to globally raise the profile of sustainability and responsible leadership to equip current and future leaders with the skills to deliver positive change for business and society.
