MSc Strategic and Digital Marketing

De Montfort University

MSc Strategic and Digital Marketing

  • Country United Kingdom
  • Course Duration 12 month
  • Course Type Full Time
  • Courses Campus On Campus
  • Language Specification IELTS
  • Program Level Post-Graduate
  • Education Required Undergraduate
  • Admission intake SEP
  • Minimum GPA 3
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Application Charges

Application Fee Tution Fee
Free GBP 15,100

Application Date

Application Start Date Application Closing Date
2023-02-08
2023-08-17

Program Description

Grounded in the latest theory, this is a practical programme that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.This is a specialist master's degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.Key features
  • Enhance your marketing knowledge to develop and strengthen your career in the industry.
  • This programme can help you develop essential analytical skills. Your studies in both critical and competitive analysis and marketing and digital strategy development will help you prepare for a range of career in the secor.
  • This programme provides an opportunity for personal and professional development, with many transferable skills being taught alongside specialist marketing topics.
  • While you’re studying, you’ll also have the opportunity to work towards the Chartered Institute of Marketing postgraduate Diploma in Marketing. This is a sought-after qualification for employers and recognised by companies worldwide.

Other Requirements

  • Applicants will normally hold an undergraduate degree with a minimum pass of 2:2, or overseas equivalent, in marketing or in business or management with substantial marketing content.Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.
  • Standard English language waiver of Standard 12 at 65% across all boards except Punjab, Haryana, and Uttar Pradesh regions. We no longer accept MOI as English waiver. 
  • Punjab, Haryana, and Uttar Pradesh must take UKVI IELTS only including Uttarakhand on case-to-case basis. 
  • DMU does not accepts TOEFL

Extra Notes


* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.