MSc Advertising and Public Relations Management

De Montfort University

MSc Advertising and Public Relations Management

  • Country United Kingdom
  • Course Duration 12month
  • Course Type Full Time
  • Courses Campus On Campus
  • Language Specification IELTS
  • Program Level Post-Graduate
  • Education Required Undergraduate
  • Admission intake SEP
  • Minimum GPA 3
Login & Apply

Application Charges

Application Fee Tution Fee
Free GBP 17,200

Application Date

Application Start Date Application Closing Date
2023-02-08
2023-08-17

Program Description

The Advertising and Public Relations Management MSc programme enables you to learn, develop, and apply the best-practice skills and knowledge required to pursue a career in Advertising and Public Relations Management, to a range of relevant company or communication environments.The research and contextual-based learning approach enables students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level communication practices, in a global situation.Focusing on a management approach within advertising and PR, this course aims to enhance your understanding of the discipline and develop your managerial skills. You will gain knowledge and expertise in topics such as advertising strategy, consumer futures, corporate and brand PR, media planning, budgeting and control, with emphasis on how marketing communications activities interact with other functional areas within organizations and a wider range of stakeholders. The course is focused on two important areas of marketing communications and encourages the development of critical and analytical skills in all key areas of advertising and public relations. Through exposure to the wider business environment, you can also gain a rounded and thoroughly integrated view of the advertising and public relations functions.Industry-informed and relevant modules will develop your understanding of the cutting edge of advertising and public relations, and how these disciplines are influenced by the rapidly changing external environment. You will also face a final challenge to your emerging expertise in the form of a Marketing Consultancy Project or Dissertation.Key features
  • This is a career entry course for those who have no previous qualifications or work experience in marketing or advertising and PR.
  • This course will help equip you with the skills needed to work in areas such as communications, advertising, marketing, PR and media agencies.
  • Develop professionally and personally during the course, which will help you gain an advanced understand of the key marketing issues facing organisations and place you in a strong position to embark on a career in this sector.
  • Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.

Other Requirements

  • Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification. No previous experience in advertising, marketing or public relations management is required. Applicants with previous marketing qualifications should consider the Strategic and Digital Marketing MSc, which is designed for those with existing marketing experience. Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.
  • Standard English language waiver of Standard 12 at 65% across all boards except Punjab, Haryana, and Uttar Pradesh regions. We no longer accept MOI as English waiver. 
  • Punjab, Haryana, and Uttar Pradesh must take UKVI IELTS only including Uttarakhand on case-to-case basis. 
  • DMU does not accepts TOEFL

Extra Notes


* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.