MSc Strategic Marketing with Global Business Development

University Of Hertfordshire

MSc Strategic Marketing with Global Business Development

  • Country United Kingdom
  • Course Duration 12 month
  • Course Type Full Time
  • Courses Campus On Campus
  • Language Specification IELTS
  • Program Level Post-Graduate
  • Education Required Undergraduate
  • Admission intake SEP
  • Minimum GPA 3.2
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Application Charges

Application Fee Tution Fee
Free GBP 15,450

Application Date

Application Start Date Application Closing Date
2023-02-01
2023-08-16

Program Description

Professional Accreditations

You will benefit from our strong links with the Chartered Institute of Marketing (CIM). The Business School is a CIM Strategic Partner and hosts the regional CIM Club that our students can attend and network. The partnership makes our Herts graduates particularly attractive to employers.CIM qualifications can be gained alongside student memberships.

About the course

MSc Strategic Marketing with Global Business Development is designed to develop master’s level knowledge and skills within the marketing discipline and to enhance employability within this field.   
The two-year full-time MSc Strategic Marketing with Global Business Development welcomes you for a September entry only. The course offers you the opportunity to explore Global Business Development in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.  You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.   You will have the opportunity to focus on proposal and bid management, explore effective marketing management and global business development. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project. You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues. Who is the course for? This MSc Strategic Marketing with Global Business Development has been designed for:  
  • Graduates who have an undergraduate degree in marketing and want to specialize further while focused on Global Business Development 
  • Graduates who have an undergraduate degree in another discipline but want to specialize in marketing while focused on Global Business Development 
  • Marketing professionals who want to specialize even further within the discipline of Global Business Development.

Why choose this course?

This course provides a world-recognised master’s degree, together with relevant practical experience, giving you a unique combination of sought-after skills that are transferrable to a wide range of sectors.  The one-year full-time programme is a great opportunity for students wanting to pursue traditional postgraduate study in the UK. The two-year full-time programme is a great opportunity for those who want to dive even deeper into the world of marketing by experiencing practice within the field. All pathways provide the opportunity to:
  • Study a range of marketing and global business subjects from a holistic perspective in a marketing context
  • Develop a unique combination of skills that are transferrable to a professional workplace and sought after by employers worldwide 
  • Engage in a wider university curriculum within our diverse community, and enhance your employability to graduate with more than just a degree
  • Personalise your study through research options that include a dissertation or applied marketing project that applies to Global business development 
  • Network with the larger community of students and faculty to gain more experience and connections within the community.  

What will I study?

In semester A, you will study four modules (each 15 credits) that are 100% coursework. These modules are:  
  • Delivering Competitive advantage 
  • Integrated Marketing Communications 
  • Strategic Customer Engagement 
  • Contemporary Marketing 
When progressing to Semester B, you will specialise in the field of Global Business Development with three modules (15 credits each) with 100% Coursework. These modules are:  
  • Proposal and Bid Management 
  • Effective Marketing Management 
  • Global Business Development 
Additionally, you will be offered a choice of either a dissertation or an applied marketing project that you will have to complete during Semesters B and C. 

Other Requirements

The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.

Extra Notes


* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.