BA (Hons) Business and Marketing (4 Years with Placement)

University Of Hertfordshire

BA (Hons) Business and Marketing (4 Years with Placement)

  • Country United Kingdom
  • Course Duration 48 month
  • Course Type Full Time
  • Courses Campus On Campus
  • Language Specification IELTS
  • Program Level Undergraduate
  • Education Required Grade 12 /Equivalent to 12th
  • Admission intake SEP
  • Minimum GPA 3.2
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Application Charges

Application Fee Tution Fee
Free GBP 14,000

Application Date

Application Start Date Application Closing Date
2023-02-01
2023-08-16

Program Description

Get the game-changing expertise and insight you need to create, position, and grow a brand. Learn the principles of business and the core marketing expertise you need, a potent combination.  Discover how successful companies handle key issues like sustainable development and business ethics, how they embrace technology and manage teams.  Acquire specialist marketing skills including content creation, market research, consumer behaviour, branding and digital marketing with the marketing core in this course. There is a direct connection between what you learn in class and certifications you can earn from organisations like Google, Hootsuite, Facebook, LinkedIn, and CIM. Develop a host of valuable, sought-after professional skills such as communication, creativity, problem solving, collaboration and analysis to enhance your job prospects. Teaching is interactive with role-play, presentations, industry speakers as well as access to industry resources such as podcasts and videos. We actively support you in boosting your CV through industry placement, study abroad or internships (including the latest online bite-sized digital experiences).     Above all, you are mentored and supported to aim high and achieve future personal and professional success.   One placement student, Aisling Whelan, commented on their enhanced skills: "BearingNet is the leading online Bearing and Power Transmission distributor Network. They aim to give their members the ability to trade internationally with access to access over 13 million lines of inventory and to make better informed decisions through innovation with a network of likeminded people. Through a range of marketing tasks, including the creation of external campaigns, the design of two industry magazines and the promotion of virtual events, I have furthered my creative and technical skills. I am so grateful to have secured a graduate role, and I am excited to continue working for such a fantastic company"  

Where you'll study

Your learning experience will happen on our modern de Havilland campus, with self-study materials to support you from our virtual learning platform, StudyNet. Hertfordshire Business School is located within a large University campus, at our de Havilland site. You’ll be sharing this campus with others studying business, law, sports, education, and the humanities, as well as the Sports Village, which features a gym, swimming pool, coffee shop, and climbing wall and our Enterprise Hub. There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. The Enterprise Hub is a vibrant destination where local firms and students can work and learn in comfort. In addition to open study spaces, our Learning Resources Centre also features private study rooms, and is open 24/7 allowing you to study around your schedule. The student union bar and additional facilities are only a 20-minute walk or short bus ride away at our second campus. Student housing is available at both campuses. 

What will I study?

The theory is just the beginning of your education. You get to use what you learn in real-life situations, work with local businesses. Teamwork activities are a big part of your learning, and you'll get to work on projects, give presentations, and figure out how to solve problems with other people.  In your first year, you get a broad base of marketing and business knowledge, including marketing principles, accounting, economics, and the global business environment  In the second year, you deepen your critical and analytical skills in marketing as well as explore business ethics, project planning and cross-cultural management.  In the final year, you develop your strategic thinking and get your teeth into marketing practise through your final project and modules such as global marketing and digital economy.  There are also opportunities to further enrich your personal development through our GoHerts program, placements, internships, study-abroad and Future Success team event

Other Requirements

• Require 65% or above in Standard XII(Higher Secondary Certifecate).
• Require 70% or above in English and Maths in Standard X.
• Require minimum 65% or above in Indian Standard XII English Language subject.

Extra Notes


* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.