BA (Hons)Marketing

University Of Hertfordshire

BA (Hons)Marketing

  • Country United Kingdom
  • Course Duration 36 month
  • Course Type Full Time
  • Courses Campus On Campus
  • Language Specification IELTS
  • Program Level Undergraduate
  • Education Required Grade 12 /Equivalent to 12th
  • Admission intake SEP
  • Minimum GPA 3.2
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Application Charges

Application Fee Tution Fee
Free GBP 14,000

Program Description

The principles of marketing haven’t changed, but technology has - fundamentally altering the way it is delivered. You will be introduced to the essentials of marketing, and the digital tools of modern marketing. You will learn how to understand target audiences, as well as how to create and deliver effective content to engage them.Develop your interest and nurture your individuality with a variety of modules, including content creation, social media and social influence, digital venture creation, branding and communications strategy.While a firm grounding in theory is essential, what really matters is how that theory can be applied in the real world. Go beyond the textbooks with the tools and resources you need to understand what theory means for modern businesses and aspiring business owners.There's a direct connection between what you learn in class and certifications you can earn from organisations like Google, Hootsuite, Facebook, LinkedIn, and the Chartered Institute of Marketing (CIM).Since the disciple encompasses written, numerical and creative skills, you get to choose modules that appeal to you, as you discover what you truly love about marketing. Finish our programme with a firm grasp of what successful marketing is and an understanding where your strengths lie.Since the first year is the same as BA (Hons) Advertising & Digital Marketing, if you have a more creative outlook, you may choose to swap at the end of the first year.  

Where you’ll study 

Your learning experience will happen on our modern de Havilland campus, with self-study materials to support you from our virtual learning platform, StudyNet. Hertfordshire Business School is located within a large University campus, at our de Havilland site. You’ll be sharing this campus with others studying business, law, sports, education, and the humanities, as well as the Sports Village, which features a gym, swimming pool, coffee shop, and climbing wall and our Enterprise Hub. There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. The Enterprise Hub is a vibrant destination where local firms and students can work and learn in comfort. In addition to open study spaces, our Learning Resources Centre also features private study rooms, and is open 24/7 allowing you to study around your schedule. The student union bar and additional facilities are only a 20-minute walk or short bus ride away at our second campus. Student housing is available at both campuses. 

What will I study?

Begin with core marketing modules (4 per semester) before moving on to more focused ones.Each module has a minimum of two hours of in-person teaching per week. You also need to do independent learning, accessing online content as well as recommended books, videos, and podcasts to help you.The theory is just the beginning. You are encouraged to use what you learned in real-life situations and work with local businesses to solve their marketing problems. Work on projects, give presentations, and figure out how to solve problems in teams.In the first year, get a broad base of marketing knowledge, understanding key concepts and topics. If you are very creative, you may prefer to switch to BA (Hons) Advertising and Digital Marketing at the end of this year.In the second year, hone your knowledge of marketing fundamentals like customer behaviour and quantitative analysis. In addition, gain expertise in digital marketing, social media marketing, innovation, people management, and market research.In the final year, get your teeth into marketing practise through your dissertation, an industry study, or modules such as integrated communications.There are also opportunities to further enrich your personal development through our GoHerts program, placements, internships, study-abroad and Future Success team events.

Other Requirements

• Require 65% or above in Standard XII(Higher Secondary Certifecate).
• Require 70% or above in English and Maths in Standard X.
• Require minimum 65% or above in Indian Standard XII English Language subject.

Extra Notes


* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.