Program Description
Program Description
The primary focus is to equip you to become a practitioner, allowing you to meet the needs of industry, and solve the data problems of the world. However, there will also be an alternative path that will focus on preparing students for research in the area (e.g. going on to do a masters by research or PhD).The proposed degree is inherently multidisciplinary, featuring Information Science and Marketing, which gives the degree a strong business focus; as well as contributions from Computer Science and from Statistics. Once you have completed the M Bus Data you will have developed an advanced knowledge of data science. You will understand how data analysis can be used in business, including being able to identify opportunities to use data, be aware of ethical and privacy issues and possible mitigations, and be able to select appropriate means of presenting the results of analysis. You will be able to select and apply techniques to manage and analyze large collections of data.
