M.Sc in Digital Marketing
- Country United Kingdom
- Course Duration 1 year
- Course Type Full Time
- Courses Campus On Campus
- Language Specification IELTS
- Program Level Post-Graduate
- Education Required Graduate
- Admission intake MAY
- Minimum GPA 3
Application Charges
| Application Fee | Tution Fee |
|---|---|
| Free | GBP 13,450 |
Application Date
| Application Start Date | Application Closing Date |
|---|---|
|
2022-10-28
|
2022-11-09
|
Program Description
- This course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector
- The course has been designed in partnership with leading digital practitioners and the Institute of Direct and Digital Marketing to make sure it provides students with the skills and knowledge needed by industry. As a result, there is also an opportunity for successful students to achieve further professional recognition
- Students will learn about key areas of digital marketing strategy, the application of digital technologies and how to monitor campaigns. This includes the development of practical and creative skills in email marketing, search engine optimisation (SEO), online advertising, website usability, mobile applications, market segmentation, affiliate marketing, online PR and social media
- It will enable students to develop a digital strategy, including devising and implementing online acquisition, conversion and retention campaigns, and to understand digital media techniques
