Graduate Certificate Marketing - Research and Analytics

Centennial College

Graduate Certificate Marketing - Research and Analytics

  • Country Canada
  • Course Duration 12 month
  • Course Type Full Time
  • Courses Campus On Campus
  • Language Specification IELTS
  • Program Level Post-Graduate
  • Education Required 2-Year Undergraduate Diploma
  • Admission intake JAN
  • Minimum GPA 50
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Application Charges

Application Fee Tution Fee
Free CAD 15,693

Application Date

Application Start Date Application Closing Date
2022-12-01
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Program Description

  • Graduate Certificate in Marketing - Research and Analytics at Centennial College is offered as a full-time basis for a duration of 1-year.
  • The college landed position 7th in the list of top ten Canadian Research Colleges, 2017.
  • This Business Graduate Certificate program combines advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms and the opportunity to gain in-demand industry certifications.
  • This program equips students with knowledge, skills, and training in leading business intelligence and marketing research technologies and tools used in the field.
  • Hands-on learning covers areas such as questionnaire design, data manipulation, quality control, statistical output and program development.
  • There is a strong focus on applying marketing research and analytics to strategic marketing decision-making.
  • In the second semester, students develop and implement a capstone project that will integrate and apply their learning.
  • This course can be taken as a Co-op (co-operative education) program which provides students internship opportunity.
  • They include SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), SPSS, Tableau (the leading data visualization software), Excel, and XL Miner.
  • The Employment rate of Centennial College is 80%.
  • The living cost range in Canada is 4,500 USD – 10,800 per year.
  • The average salary goes up to 76,500 USD after completing this program.
  • Students have career opportunities to work as a CRM analyst, Direct response analyst, Digital marketing analyst, Social media analyst.

Other Requirements

Eligibility & Entry Requirement

Academic Eligibility:
  • Three-year college diploma or university degree in any discipline, from a recognized institution.
  • Students having a two-year college diploma or a partial university degree (75% complete), and who have a minimum of two years of work experience relevant to the program (transcript and resume review required).
Indian Student Eligibility :Indian students are eligible to apply if they meet one of the following eligibility criteria:
  • Completed a 4-year UG degree with first class in a relevant field (Computing, Software Engineering, Operating Systems, Data Structures, and etc) from a recognized institution.
  • Completed a master’s degree with first-class in a relevant field (Computing, Software Engineering, Operating Systems, Data Structures, and etc) from a recognized institution.
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test.

Extra Notes

Required Document List

Following are the required documents:
  • College Transcripts: The marks statement provided by the education board after completion of the previous academic qualifications.
  • Financial Documentation: The Proof that shows the financial background of the student.
  • Letter of Recommendation: This shows who recommended the student to pursue the degree.
  • Statement of Purpose: This is an essay or any written statement written by the student while applying.
  • Resume/CV: This provides a summary of the experience and skills of the student.
  • Tests Score statement: IELTS/TOEFL/PTE or other English proficiency testing results.