Bachelor of Business (Marketing) (Hons)
- Country Malaysia
- Course Duration 3 years
- Course Type Full Time
- Language Specification ENGLISH
- Program Level Graduate
- Education Required Undergraduate
- Admission intake Jan
- Minimum GPA 2
Application Charges
| Application Fee | Tution Fee |
|---|---|
| USD 75 | USD 5,942 |
Program Description
Program Description
With great competition in markets arising from deregulation, technological change and globalization, an understanding of marketing is becoming increasingly crucial for professionals in both private and public business areas. In a competitive world, graduates with the ability to add value to products and services have an edge over others. This program is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organizations.In the face of the exponential growth of computer technology, we realize the need to transform the undergraduate business education by incorporating relevant subjects that ensure readiness for survival in the Digital Frontier. Our newly minted new tracks for marketing major which include Digital Business track and E-Commerce track will fulfill this Digital Transformation by equipping our students with effective skills and an efficient mindset.
Upon completion of the program, graduates would acquire decision-making skills and be innovative in their approach in problem-solving. Furthermore, the program develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment. To achieve these aims, the program integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.
