Graduate Certificate in Marketing Management – Digital Media

George Brown College

Graduate Certificate in Marketing Management – Digital Media

  • Country Canada
  • Course Duration 1 year
  • Course Type Full Time
  • Courses Campus On Campus
  • Language Specification IELTS
  • Program Level Post-Graduate
  • Education Required 2-Year Undergraduate Diploma
  • Admission intake SEP
  • Minimum GPA 50
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Application Charges

Application Fee Tution Fee
CAD 110 CAD 24,150

Application Date

Application Start Date Application Closing Date
2022-12-05
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Program Description

In the Marketing Management – Digital Media graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.The Marketing Management – Digital Media program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40 per cent of teaching delivered online, thus students will require a laptop computer. This program is also offered in a fully online format (which may not be suitable for international students due to student visa requirements). 

Your Field Education Options

WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)

This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.In addition to on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. 

MARKETING ASSOCIATIONS MEMBERSHIP

George Brown Marketing students have access to membership to two of Canada’s premier marketing associations, the CMA and IAB, included in their tuition fees:Canadian Marketing Association (CMA) membership includes:
  • Live and online events, with free or reduced member pricing
  • Professional development opportunities
  • Tools, resources, and guides for members only
  • Networking opportunities with thousands of marketers
  • Exclusive access to CMA NXT, a site dedicated to filling the gap between post secondary education and professional life
Interactive Advertising Bureau (IAB) membership includes:
  • Student volunteer (and networking) opportunities for marquee events
  • Members only webinars and podcasts
  • Original Canadian digital marketing research
  • Globally accepted digital ad standards
  • Globally standardized courses, certification, and custom workshops

Program Learning Outcomes

The graduate demonstrates the ability to:
  1. Formulate a marketing plan that will meet the needs or goals of a business or organization.
  2. Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
  3. Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
  4. Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
  5. Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
  6. Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
  7. Conduct market research to provide information needed to make marketing decisions.
  8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  9. Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
  10. Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
  11. Develop learning and development strategies and plans to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  14. Apply the principles of business ethics and corporate social responsibility to business decisions.
  15. Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
  16. Recommend strategies for using digital and online communication and media as part of a marketing communications plan.

Extra Notes


* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.