Diploma in Sport & Event Marketing and Management

Medicine Hat College

Diploma in Sport & Event Marketing and Management

  • Country Canada
  • Course Duration 2 year
  • Course Type Full Time
  • Courses Campus On Campus
  • Language Specification IELTS
  • Program Level Doctorate
  • Education Required 2-Year Undergraduate Diploma
  • Admission intake SEP
  • Minimum GPA 60
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Application Charges

Application Fee Tution Fee
CAD 75 CAD 17,600

Application Date

Application Start Date Application Closing Date
2022-09-01
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Program Description

Starting in Fall 2022, MHC's Sport & Event Marketing and Management diploma prepares students to enter the fast-paced, integrated world of sports, arts and entertainment, and not-for-profits. Learners will get a competitive edge by learning everything from the science of persuasion, e-sports, and experiential marketing to public relations, sponsorship and management theory. These skills are both complementary to the sports industry but can also be applied in a variety of other sectors such as corporate events, arts and entertainment, and community recreation.   Students will learn from industry professionals, participate in a workplace integrated learning residency, and gain insight through the use of simulations, case studies and hands-on projects.

Program Outcomes

Upon completion, students will demonstrate the ability to:

Manage
  • Apply knowledge of the management function to the operation of a sport and event organization.
  • Apply, analyze and communicate accounting, economics and finance concepts pertinent to the operation of any organization.
  • Demonstrate effective management of human resources in areas such as: job analysis, performance appraisal, employee selection, training, compensation, and labor relations.
Market
  • Develop integrated marketing and media plans directly associated with sports and event entertainment.
  • Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.
  • Use Brand Intelligence tools and techniques to reframe, redesign, rewrite and develop new narrative elements for extraordinary advertising and promotional campaigns.   
Implement
  • Create professional and persuasive written and digital communications.
  • Develop and evaluate sponsorship activation opportunities.
  • Plan, design, execute and evaluate comprehensive events utilizing project management.  
Graduates from the diploma can pursue positions ranging from brand ambassador and marketing coordinator to event management and coaching development coordinator. MHC has transfer agreements with various post-secondary institution. To learn how you can attain a degree contact our academic advising team.

Extra Notes


* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.