MSc Marketing

Keele University

MSc Marketing

  • Country United Kingdom
  • Course Duration 12 month
  • Course Type Full Time
  • Courses Campus On Campus
  • Language Specification IELTS
  • Program Level Post-Graduate
  • Education Required Undergraduate
  • Admission intake SEP
  • Minimum GPA 70
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Application Charges

Application Fee Tution Fee
Free GBP 18,900

Application Date

Application Start Date Application Closing Date
2023-03-03
2023-08-20

Program Description

In today’s globalised, highly competitive world, experts have predicted marketers will be among the most in-demand jobs of the next decade – with skills in content creation and curation, social media strategy, digital marketing and analytics the most sought-after.

WHAT YOU’LL LEARN

Marketing as a discipline is predicated on the idea that in order to survive and thrive organisations need to identify and continue to satisfy the needs of existing and prospective customers. In today’s ever changing and highly competitive world, this is as true as it ever was.That’s why we start by taking an in-depth look at customers and their buying behaviour, to help you and your future employers pre-empt or predict how the market will buy or consume their products or services. At the same time, we’ll familiarise you with the research tools and techniques most likely to give the greatest insight into the market, so you can thoroughly investigate spending habits of your customers, identify existing and potential competitors, and develop the most appropriate solutions for branding and promotion.A wide variety of knowledge and skills are required to be a successful marketer and our course content covers the full spectrum, from analytical to creative, with digital impact and the relationship between marketing and business embedded throughout.In addition to your final project, you will study seven core modules, which cover core topics such as marketing research, marketing strategy, consumer behaviour and international marketing communications. You’ll choose one option module in Semester 1 and one option module in Semester 2.A large range of optional modules give you the choice to retain your focus on aspects of marketing, such as mediated communications or branding, or broaden your scope of study to include accounting for decision making or entrepreneurship. 

Other Requirements

  • This degree is designed for those individuals with a at least a second class honours degree or overseas equivalent qualification in order to apply to study the programmes. If you have appropriate professional qualifications or relevant work experience you may also be considered.
  • For IELTS Waiver : CISCE/CBSE Class XII: 70% or above. All other State Boards Class XII (except Punjab or Mohali School Education Board): 75% or above in English, depending on course.Study should be taught in English. Otherwise IELTS is required.

Extra Notes


* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.