MASTER OF SCIENCE M.SC DIGITAL MARKETING
- Country Ireland
- Course Duration 1 YEAR
- Course Type Full Time
- Courses Campus On Campus
- Language Specification ENGLISH
- Program Level Post-Graduate
- Education Required Graduate
- Admission intake July 17
- Minimum GPA 2.8
Application Charges
| Application Fee | Tution Fee |
|---|---|
| USD 62 | USD 17,760 |
Program Description
Program Description
- Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.
- The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention.
- Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.
